Privacy Policy

Personal Information We Collect

When you visit our website, certain information about your device is automatically collected. This includes details like your web browser, IP address, and cookies. Additionally, as you browse the site, we collect information about the specific pages or products you view, as well as how you interact with the site. When you make a purchase, we gather information such as your name, billing address, shipping address, payment information (like credit card numbers or PayPal details), email address, and phone number.

How We Use Your Information

The information we collect about your orders is used primarily to fulfil your orders. This includes processing payments, arranging shipping, and providing invoices and order confirmations. We may also use this information to communicate with you, assess the potential risk of fraud in your orders, and send you information or advertising related to our products and services if it aligns with your preferences. The data collected about your device helps us screen for potential risks and fraud, as well as to enhance and optimize our website. For instance, it allows us to generate insights into how our customers use and interact with the site and evaluate the effectiveness of our marketing and advertising campaigns.

Sharing Your Personal Information

To assist us in using your Personal Information as described above, we may share it with third parties. For example, we use Shopify to power our online store, and you can review how Shopify handles your Personal Information here: Shopify Privacy Policy. We also utilize Google Analytics to gain insights into how our customers use the site; you can learn more about Google's handling of Personal Information here: Google Privacy Policy. You have the option to opt out of Google Analytics here: Google Analytics Opt-Out. Additionally, we may share your Personal Information to adhere to applicable laws and regulations, respond to legal requests, or protect our rights.

SMS Marketing

We respect your privacy and the information you provide for our SMS marketing service. By entering your mobile phone number on our website's sign-up forms or at the checkout page, you consent to receive text notifications. These notifications may contain promotional offers, order updates, or reminders for abandoned carts. You will only receive messages if you have given your consent to receive SMS text messages. If you wish to stop receiving SMS marketing messages, you can respond with "STOP" or use the provided unsubscribe link in any of the messages. If you have questions, you can reply with "HELP" or contact our Support team at silphinacompany@gmail.com.

Behavioural Advertising

As mentioned earlier, we use your Personal Information to provide you with targeted advertisements and marketing communications that we believe might interest you. You can find more details about how targeted advertising functions on the Network Advertising Initiative’s (“NAI”) educational page: NAI Explanation. You can opt out of targeted advertising using the links below:

Do Not Track

Please note that we do not change our data collection and usage practices on the site when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you. You can also request corrections, updates, or deletions of your personal information. If you want to exercise this right or have other inquiries, please reach out to us using the contact information below. Additionally, if you are a European resident, please be aware that we process your information to fulfil contracts we may have with you, such as when you place an order through the site, or for other legitimate business purposes mentioned earlier. Your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

We retain your Order Information for our records unless you request its deletion.

Changes to Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, questions, or complaints, you can contact us via email at silphinacompany@gmail.com or by mail using the details provided below:

SILPHINA
Suite 417
175 WATTON STREET
WERRIBEE VIC 3030